• NEXTBULL Masterclass
  • Posts
  • Your Favourite Crypto YouTuber Has a Pricing Sheet. Here’s What You Cost.

Your Favourite Crypto YouTuber Has a Pricing Sheet. Here’s What You Cost.

His name, for the purposes of this story, is Daniel. But you already know Daniel. You’ve watched his videos. You’ve screenshot his charts. You may have bought something because of him.

His name, for the purposes of this story, is Daniel. But you already know Daniel. You’ve watched his videos. You’ve screenshot his charts. You may have bought something because of him.

Let me tell you who Daniel actually is.

In 2020, Daniel is just a 23-year-old with a laptop, a ring light he bought on installment, and a genuine obsession with cryptocurrency. He is not a fraud at this point. 

He is just a kid who figured something out slightly before everyone else and wants to talk about it. His first videos get 200 views. Then 400. He posts every day because he has nothing else to do. He is earnest. He is excited. He replies to every comment.

Daniel

By 2021, he has 12,000 subscribers and something he did not expect: an inbox full of project offers. The first one is small. A project he actually likes sends him a direct message. 

They offer him $800 to mention their token in his next video. He thinks about it for two days. He does it. He does not disclose the payment. Nobody asks. The video does well. The token pumps briefly. His comment section fills with people saying “another Daniel call hits different.”

That feeling is a drug. He does not know it yet.

By 2022, Daniel has 40,000 followers and a pricing sheet. Not one he wrote, one that was written for him by a crypto marketing firm that reached out, explained the industry, and told him what he was worth. 

$2,500 per post. $8,000 for a dedicated video. They handle the clients. He handles the content. It feels, genuinely, like growing up.

Here is the thing about Daniel that you need to understand: he still believes, at this stage, that he is doing real analysis. The projects he promotes are ones he has looked at. 

He tells himself he only takes deals for tokens he believes in. This is the lie every KOL tells himself in the beginning. It is the lie that makes him convincing.

Because a KOL who knows he is lying reads as guilty. Daniel doesn’t read as guilty. Daniel reads as passionate. That is his value. That is exactly why they recruited him.

By 2023, the structure of his deals has quietly changed. Instead of being paid directly, he is now getting in early, buying tokens at a heavily discounted valuation before they launch, then promoting them to his audience once they go live. He gets in at $0.02. His audience hears about it at $0.18. He never mentions this gap. The projects never require him to disclose it.

By 2024, Daniel has 200,000 followers. He is on panels. He gets flown to conferences. He has a Telegram VIP group with 2,000 paying members. When he posts, tokens move. He has become, without ever deciding to become it, a weapon.

His wallet profits align almost perfectly with every token he promotes. He isn’t sharing opinions, he is receiving assignments, posting about tokens, and then trading them himself. 

The marketing firm sends a brief. He makes the content. The mafia moves the price. He dumps his allocation on the very audience cheering him on.

Token Dumps

In September last year, on-chain investigator ZachXBT published a spreadsheet of over 200 influencers exactly like Daniel. Individual post rates ranged from $1,500 to $60,000. Of the 160+ who had accepted deals, fewer than five had disclosed the promotions as paid advertisements. 

Daniel was not on that list. Daniel is never on any list. That is the point.

There are a thousand Daniels. Some of them started exactly where Daniel started, with a ring light and real conviction. The path from there to here was not a single decision. 

It was a hundred small ones, each one easier than the last, each one normalized by an industry that was built specifically to make it feel normal.

The person you trusted did not wake up one morning and decide to rob you. He was recruited, groomed, priced, deployed and then replaced when his audience stopped converting.

You were never his community. You were his exit liquidity.

This is what the NEXTBULL Rebellion exists to expose. Not just the mafia at the top, but the entire machine, the marketing firms, the KOL rounds, the undisclosed allocations, the pricing sheets before the next cycle hands them a fresh crop of Daniels and a fresh crop of people who trust them.

We are building the room where this gets named before it traps the next person.

Daniel still has 200,000 followers. Most of them still trust him. That ends when enough people understand what they’re actually watching.