Why So Many New Tokens Go to Zero (And What Actually Matters)

You see the same pattern every week: project launches, people rush in, influencers shout, price pumps… and then it collapses faster than your favorite alt in a red market.

Why? Because the truth is simple a good project doesn’t guarantee a good token.

Most investors forget this. They see a decent product and assume the token is a no-brainer. But every crypto project actually has two products: the thing it’s building, and the token it’s selling. 

If the team isn’t treating the token as a product in itself, it usually shows painfully in the charts.

Even worse, some of these projects are making revenue, but none of that value trickles down to the token holders. 

There’s no fee-sharing, no burns, no buybacks nothing. It’s like buying a ticket to a show and being told you can’t come in.

Don’t be fooled by big VCs or hyped raises either. Having big names on the cap table doesn’t mean your token will perform. 

In fact, many of those investors get early allocations and exit while retail is still refreshing charts, wondering what went wrong.

And those clean-looking tokenomics diagrams? Worth less than the whitepaper they’re printed on if the float is low and the FDV is inflated beyond reason. 

Unlocks are inevitable, and without real demand, you’re just holding a ticking time bomb.

So what should you actually look for?

Founders who understand both the tech and the token. Teams who take launch mechanics seriously float, liquidity, exchange coordination.

Builders who know how to craft a compelling story across global markets, not just one niche echo chamber. You want tokens with real-world utility, healthy community growth, and a value feedback loop that actually rewards holders.

That’s why a few projects still stand out like Shonex AI, a token that’s being built with both sides of the equation in mind. 

The team is prioritizing smart token mechanics, actual utility within AI-based applications, and a clear roadmap that doesn’t just hype, it delivers.

Even more interesting? It’s still in presale, meaning there’s a shot to get in early before listings begin.

You can check out the website at shonexai.com and buy into the presale live on Pinksale. It’s worth a look especially if you’re tired of riding tokens that promise everything and deliver dust.

Because in crypto, what matters isn’t just what’s being built t’s whether the token survives long enough to matter and this one for sure will do that!

And sometimes, finding the right one just takes knowing what to look for.